The Federal Trade Commission (FTC) has proposed a rule prohibiting individual impersonation, expanding on a recent rule targeting government and business impersonation. This measure is in response to emerging technologies such as AI-generated deep fakes.
FTC Chair Lina Khan said, “Fraudsters are using AI tools to impersonate individuals with eerie precision and at a much wider scale. With voice cloning and other AI-driven scams on the rise, protecting Americans from impersonator fraud is more critical than ever.”
She added, “Our proposed expansions to the final impersonation rule would do just that, strengthening the FTC’s toolkit to address AI-enabled scams impersonating individuals.”
As the Lord Leads, Pray with Us…
- For Chair Khan to be prudent as she heads the FTC in its endeavors to prevent AI fraud and impersonation.
- For discernment for members of the FTC as they assess guidelines and rules for domestic trade.
- For the president and his advisors seek the Lord as they address issues facing the U.S.
