Consumers were not provided with an opt-out for marketing communications.
The Federal Trade Commission (FTC) reported that California-based Experian Consumer Services (ECS), also known as ConsumerInfo.com, has been charged with violations of the CAN-SPAM Act. The commission is requiring the company to pay $650,000 to settle the charge of marketing to consumers without providing a way to decline emails. The FTC’s order, which must be approved by a federal court, would also require future marketing to provide such an opt-out mechanism.
“Signing up for a membership doesn’t mean you’re signing up for unwanted email, especially when all you’re trying to do is freeze your credit to protect your identity,” said FTC’s Bureau of Consumer Protection Director Samuel Levine. “You always have the right to unsubscribe from marketing messages, and the FTC takes enforcing that right seriously.”
As the Lord Leads, Pray with Us…
- For Federal Trade Commission Chair Lina Khan to seek God’s direction as she heads the agency.
- For Director Levine as he oversees the Bureau of Consumer Protection.
- For American businesses to comply with federal regulations regarding email unsubscribe options.
Sources: Federal Trade Commission
